Full life insurance consulting scenario with instructions from approaching, exploiting needs to closing contracts and after-sales care — because insurance is a product that sells trust, consulting on the right needs rather than forcing sales. Zenify recorded a +21% conversion increase (approved).
TL;DR
- Selling beliefs, not products.
- Exploiting the real need for protection.
- Present products according to needs.
- Handle objections to the point.
- After-sale care to increase new customers.
Why do we need a complete script?
Complicated products: benefits, fees, deadlines.
Customers easily misunderstand: must explain properly and transparently.
Maintain ethical standards: Avoid giving wrong advice, causing loss of industry trust.
6-step scenario
Step 1: Approach and build trust
Introduce yourself properly, listen first.
Don't force from the beginning.
Step 2: Exploit demand
Ask: financial burden, dependents, goals.
Identify real protection needs (see What is CRM).
Step 3: Present the solution
Introduce products according to exploited needs.
Transparency: fees, benefits, exclusions, payment time.
Step 4: Handle objections
Objection | Reply
"Vague insurance" | Contract explanation, practical examples
"Cost" | Compare cost with protection value
"Let it go slowly" | Break it down, keep in touch
"Don't trust the company" | State reputation, transparency of terms
Step 5: Closing the contract
Agree on suitable packages and clear procedural instructions.
Do not exaggerate benefits.
Step 6: After-sale care
Hand over contract, remind to pay fees, update changes.
Periodic inquiries (see After-sale care).
Note on consulting ethics
Consult the right needs, do not sell unsuitable products.
Transparency of terms and exclusions.
Do not exaggerate benefits.
Respect guests' decisions.
How to deploy
Write a script based on the actual product.
Training + role-playing situations.
Recording to learn from experience.
Lead management + fee reminder + after-sales care.
Measurement: approach → contract, cancellation, satisfaction.