10 online shop metrics to track daily help you know how your business is doing today without waiting for the end of the month: new orders, revenue, order closing rate, order value, customers who asked not to buy, customers who abandoned their carts, feedback, CSAT, late orders and cancellations. Zenify recorded a 21% increase in conversion rate when responding quickly (approved).
TL;DR
- 10 core indicators for online shops.
- Monitor daily, don't wait for the end of the month.
- Any index falling → handle it immediately.
- Divide by channel to know which channel is weak.
- Quick replies directly affect conversions.
10 daily tracking metrics
1. New order
Number of orders per day — increasing/decreasing trend.
Compared to yesterday and the same period last week.
2. Doanh thu
Daily revenue, average order.
Many orders but low revenue → small orders.
3. Order closing rate
How many customer inquiries turned into purchases (see Chot don messenger).
Zenify recorded a 21% increase in conversions with quick replies.
4. Average single value (AOV)
Revenue ÷ number of orders.
Increase AOV by upselling, cross-selling (see Upsell after closing orders).
5. Customers ask not to buy
Conversation numbers are not single.
Falling a lot → check price, feedback, consulting capacity (see Customers ask not to buy).
6. Abandoned shopping cart
Customer adds cart but does not pay.
Use a chatbot to repeat the shopping cart (see Chatbot to close orders).
7. Response speed
Answer quickly or slowly — customers who wait will fail.
Zenify responds in average 1.2 seconds.
8. CSAT
Are customers satisfied (see Measuring online shop CSAT).
From survey after application, after chat.
9. Đơn trễ/hủy
Late orders and cancellations — affect the experience (see Late orders).
Cancel a lot → check the process and inventory.
10. Customers buy again
How many old customers return (see After-sale care).
High repurchase = sustainable shop.
How to monitor effectively
Collect in one place: simple dashboard or spreadsheet.
Divided by channel: FB, Zalo, Web — know which channels are weak.
Compare: today vs yesterday vs last week.
Action now: Index drops for 2-3 days → find the cause.
Priority: don't follow 10 at the same time — choose 3-4 main ones.
Which index is most important?
Applications + revenue: final result.
Closing rate: reflects the quality of conversation and consultation.
CSAT: signals experience — falling is a problem later.
The rest helps explain "why" the key numbers change.