Livechat on sales landing page locks in customers right when they're viewing — instead of letting them browse and leave, the chatbot/agent opens up at the right time, clears up questions, and leads to purchase. Zenify recorded a 21% increase in conversion rates and an average response of 1.2 seconds (approved).
TL;DR
- Livechat closes customers right while watching.
- Set the widget to float, speak at the right time.
- Scenario: ask for needs, answer questions, close.
- Respond quickly to customers.
- Measure: conversation, closing from livechat.
Why do we need livechat on the landing page?
Customers come in to see if it's "hot" — someone immediately asks to keep the customer.
Customer was confused while reading → livechat removed at the right time.
Customers have questions and no one asks → look elsewhere.
Zenify: 1.2 second response, 21% increase in conversions.
How to set up live chat correctly
Factor | Standard
Location | Bottom right corner, floating on every page
Activate | After visitors watch for 5-10 seconds or prepare to leave
Open button | Concise, clear "Can I help you?"
Mobile | Clearly visible on mobile phones — most customers view mobile
Opening script on landing page
Active activation
"Are you looking at package X? Let me advise you in detail!"
When a customer messages first
"Hello! I'll help right away. Which package are you interested in?" (see Effective opening sentence)
Customers are confused about the price
"Yes, package X costs [price], including [main points]. Do you need more advice?"
What information should Livechat have?
Updated product information (see Knowledge base chatbot).
Prices, incentives, return policy (see Return process).
Guest history: what they're watching, what they've bought — the right advice.
Chatbot or agent on landing page?
Chatbot: Responds instantly, is available 24/7, takes care of recurring questions.
Agent: in-depth consulting, closing big customers.
Best: opening chatbot + transfer people when needed (see Sales Chatbot).
Measure livechat effectiveness
Conversation from livechat: how many chat guests.
Closing rate from chat: How many orders.
Where the customer left off: Which step did the customer stop at → edit.
CSAT: customers are satisfied with the consultation (see Measuring CSAT shop).