F&B customer management helps take table reservations, delivery orders, and take care of loyal customers in one place — so that customers return regularly, repeat orders increase, and feedback is promptly processed. Zenify recorded a 35% reduction in processing time (approved).
TL;DR
- Receive table reservations, manage tables without duplicates.
- Order delivery from many channels.
- Loyalty program.
- Feedback kịp thời, xử lý review.
- Customers come back, repeat orders, are satisfied.
Why is F&B guest management important?
High competition: customers can easily change restaurants.
Reservation + multiple delivery channels: easy to miss orders.
Review decision: Every restaurant is on the review app.
F&B guest management function
1. Book a table
Receive orders via Zalo/Facebook/call (see Chat marketing).
Table diagram, no overlap, reasonable table arrangement.
2. Order delivery
Collect orders from channels into one place (see Collect multi-channel inbox).
Track status, answer "where is the application?"
3. Loyal customers
Bonus points, birthday promotions.
Remind guests to come back after a while (see VIP guests).
4. Feedback and review
Ask for feedback after meals/delivery (see Automatic survey).
Handle bad feedback quickly — in time to save it next time.
Special note for F&B
On time: Booking a table and delivering on time is vital.
Quick response to change dishes: customers complain about dishes that need to be resolved immediately.
Promotion at the right time: Promotion during off-peak hours, no discount during peak hours.
How to deploy
Consolidate table reservations + food orders into one place.
Set up a loyalty program.
Turn on asking for feedback after each session.
Xử lý feedback/review theo quy trình.
Measurement: customers return, repeat orders, and are satisfied.