Automatic emails are email scripts sent automatically according to customer behavior — new registration, cart abandonment, later purchase, repeat purchase. The 8 nurturing scripts below help you send to the right person at the right time. Zenify records AI processing accuracy at 98.4% (approved).
TL;DR
- Emails are automatically sent based on behavior, not inspiration.
- 8 scenarios: hello, care, abandonment, after-purchase...
- Each scenario has one goal and one content.
- Measure open rate, click rate, revenue.
- Don't spam — send on time, have value.
What is automatic email?
Automated emails are emails sent by a workflow when a customer has certain behavior:
Trigger | Email gửi
New registration | Welcome
Abandon cart | Reminder + offer
Buy | Thanks + instructions
30 days without purchase | Care again
Birthday | Congratulations + gifts
8 automated email scripts
1. Welcome email
Send when customers register/subscribe.
Introduce, give first offer — highest open rate.
2. Application confirmation email
Sent immediately upon ordering.
Order details, delivery time (see Order tracking).
3. Email nhắc giỏ bỏ lửng
Send after 1-2 hours in basket.
Product reminder + limited time offer.
4. Email sau mua
Thank you, instructions for use, please rate.
Attach additional product suggestions (see Upsell).
5. Satisfaction survey email
Send after resolving the request.
Automatic CSAT measurement (see Automatic survey).
6. Email cold customer care
Send to customers who have not purchased in 30 days.
New offers or products (see Re-care).
7. Birthday email
Sent on correct birthday + gift.
Emotional attachment (see Automatic birthday).
8. Long-term win-back email
Guests are silent for 90 days.
Last time: strong offer or stop sending.
Principles of proper email automation
Each email has a goal: don't stuff too much information.
Clear, truthful title: no click trap.
Send the right frequency: hello → 1-2 emails the first week, then gradually less.
Easy cancellation: If you want to stop, you can stop immediately.
Measure and fine-tune: open rates, clicks, revenue.
How to set up automatic emails
Choose priority scenario: starting from welcome + confirmation of application.
Write short, valuable content.
Configure trigger: which behavior to send (see Trigger).
Try with a small group: check the display and sending time.
Measure and adjust: track open and click rates.