Sending a discount code after the first order is a cheap way to encourage customers to buy again — customers have just made a purchase, feel good, receive a "reason to come back" code. Automatically send: at the right time, with a clever message, track code usage rate. Zenify recorded a 21% increase in conversion rate (approved).
TL;DR
- Discount code after initial purchase.
- Sent on time: after receiving the goods, the customer is satisfied.
- Easy to remember code, clear deadline, correct target.
- Include a personalized message.
- Measure code usage and repurchase rates.
Why is it effective?
Customer just finished buying - familiar with the shop, good feelings.
The discount code is a reasonable "reason" to continue buying.
New customers who have not yet become regular customers — the code helps "lock" them.
Small cost compared to running ads to find new customers (see After-sale care).
Standard code sending time
Time | Why
After receiving the goods | Customers see the product and are satisfied → easy to use code
After good reviews | Confirmed happy guests
After asking the survey | Clever — "thanks for the feedback"
Avoid: sending right after the first order — the customer has not yet received the goods, does not believe it, and is easy to ignore.
Design discount code
Factor | Standard
Value | Attractive enough to use: 5-15% or free shipping
Deadline | 14-30 days — motivating, not too long
Conditions | Clear: minimum order, applicable products
Code | Easy to remember, or automatically individualized for each customer
Sample code sending message
"Thank you for trusting the shop! Your order has been successfully delivered. The shop gave you the code [ZEN10] for 10% off your next order, due September 30. If you need anything, just message the shop!"
How to send automatically
The system detects that the order has been delivered successfully → sends the code.
Chatbot sent via customer channels (FB, Zalo) (see Chatbot Customer Service 24/7).
Includes transfer to after-sale care (see After-sale care).
Measure effectiveness
Code usage rate: how many customers use it.
Order from code: second order thanks to discount code.
Cost: total discount ÷ repurchase order — compared to advertising cost.
Repurchase: Has the rate of second-time buyers increased?